It’s amazing what the young kids can do these days. It’s also amazing what the old kids still know that the young kids don’t. Together, we all make a pretty amazing team.
What is a brand? It’s not a logo. Your brand is the connection you build between your business and your customer. Good brands are customer-centric. Great brands operate deep within the organisations they represent, and the communities with whom they engage.
We do advertising. Sometimes we forget to tell people, because these days, they often think marketing is advertising on the internet. (We do marketing too, but that’s another story.)
Here’s that other story. There are 7 Ps of marketing, of which promotion (advertising) is but one. If you know the others, let’s talk about what they mean to your business.
No matter where you are in your business-building journey, it’s always worth getting sage advice about how best to grow your business.
A question often asked of us is “How much is a video?” Well, is it pencil animation or a feature film? Our team has produced million-dollar commercials and two-thousand dollar screen animations. What kind of video would you like?
We like to keep things simple when it comes to creating web sites. We can design and build your landing page, or build from a template. If you’re after something more complex, we prefer to work with our sister post-digital agency, Romeo.
Without a killer concept, you have also-ran advertising. That’s what makes it so hard to do. But we do it.
Art Direction is like Copywriting — an approach to advertising based around visuals and art. Design is more about aesthetic and functionality. Where we come from, Designers work for Art Directors.
Logoes! (Not logos, that’s Greek philosophy.) Logoes and all the visual material you need to make sure people recognise your business, like a visual signature.
Strictly speaking, Copywriting is not writing, but an entire approach to advertising based around the written word. (The most famous advertising people of all time are Copywriters.) That said, your copy will be written, or overseen, by an expert.
This is where we all get together to make those killer concepts into ads that make people notice you, and like you, and do something about it.
With experience on the biggest social media accounts in the nation, we know how to put a strategy together and produce some really effective creative work for you.
The reason we do research is to avoid the bias of research agencies. We seek truth and consumer insights, not inconclusive results that lead to more research.
We put this in because we don’t do it — but you may need it. Our media partners Scout handle this and, that way, we can be close to the action when creative media thinking is required.