When you want to build desire for a landmark new apartment building on one of Brisbane’s most exclusive streets, but the development approval is in limbo, what do you do? You personify Zahra, the building yet to be, as a beautiful, mysterious and stylish woman — not to be revealed, but defined by the fashionable, local women with whom she associates. The Friends of Zahra.

Selling with style.

This fashion-focused teaser campaign led to early enquiry and sales for the $41.6 million Zahra development in New Farm. With prices for the luxury apartments ranging from $1.35 to $5 million, six apartments were sold in the first three weeks, with over 100 inspections and the top sale price reaching $3.6 million. Zahra lives at 55 Oxlade Drive New Farm — an architectural vision brought to life in our hearts and imaginations.