THE HELPER AGENTS

Caden wanted to rebuild their brand and create a more modern look. Before we started, we made a strong foundation of strategy, defining the growing property firm — experts in CBD leasing and research — as ‘helper agents’, rather than ‘selling agents’, given the potentially long lead times to sales.

The new brand identity project soon evolved into monthly campaigns based on their property market insights. Engagement has grown as their team has, more than doubling in the time they have worked with Edison.